Recorded live with Owen Shrock.
[*This interview was originally recorded as an exclusive for my private Mastermind group. It is now being shared publicly on the free Roofing Salesman University blog for you.]
The video is grainy and jumpy (my fault). The audio is okay (again, my fault), but the information Owen shares about the nuts & bolts reality of making money in commercial roofing sales is AMAZING!
Seriously, several gold nuggets in here, and I would suggest following up with any other questions when you finish listening. Owen will respond to comments here. So, feel free to comment on this thread and hit the website Owen mentions at the end of the interview. http://www.roofquest.com/video
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Burning Money on Roofing Leads
I won't stay quiet any longer...
This is the simplest of many advertising money tests I personally use before entering a market to generate leads.
I'm going to show it to you now.
If you're buying ads, or paying somebody to run ads for you, and you watch this video, I want you to message me when you finish watching, deal?
My '2-Step Test' will immediately reveal if you, or your competition, is burning money on paid advertising in ANY market in the United States or Canada.
You know me, I don't like calling people out because it makes them feel bad, but massive stacks of good money are getting burned to the ground by people claiming to be online advertising experts.
They're not experts! Most are fakers who talk big.
Imagine if you had your wasted money back in your pocket. You could take another vacation, hire more staff, or double-down on advertising for more good customers.
You can't afford to burn your own money on...
Every sale requires an investment.
Your customer invests their money, but you also make a considerable investment of time, energy, attention, reputation, effort, and value in exchange for their money.
Not all customers are created equal.
The return you make on your investment depends entirely on the quality of customer you buy. Good customers make a good profit. But buy the wrong customer, and you could go broke, or wish you would have never made the sale.
I'm a firm believer that we get stuck where we're at because we're more comfortable where we're at than how much we want to get where we say we want to go.
If you want more business, make this simple strategy a part of your routine.
Good luck! Leave a comment below if you're the type of person who gets good advice and follows through by taking immediate action.
The first month of 2018 is almost gone.
What have you accomplished so far, you slacker! :-)
Fortunately, not every hour of every day is equally valuable.
There are moments in time worth thousands, maybe tens of thousands of dollars, and then there are those other times when we should have stayed in bed.
The trick is to know your moments.
When your business is slow, plan and prepare for those times in your life that will more than pay for these down times, these slow & lazy times, even the days we decide to stay in bed.
Get ready now for the days ahead when it will pay to go fast again.
Money loves speed, but it also loves control. You can burn yourself out going fast if you haven't planned and prepared first. Again, you have to know your moments.
If you're in the slow times, you want to invest in yourself now so you can profit later.
I’m investing the first quarter of 2018 helping my private coaching clients plan, prepare, and take fast action on the “Roadmap To...