Roofing Is A Commodity
Sep 26, 2019
Roofing is a commodity.
Meaning, it's common. Easy to get. #sad
Anything common and easy to get is cheap, right?
Click this link
to see what I mean about roofing being a commodity.
Notice, I didn't say quality, professional roofing is a commodity, but everybody claims they're quality, professional, experienced, licensed, certified, blah, blah, blah, right?
You and me, we know the difference because we're experts in the roofing business.
We can pass a new install going 70 MPH down the interstate and spot the problems out of the corner of our eye. We know quality!
How do your prospects tell the difference between a commodity and what's actually valuable?
They have to use a shortcut to help them figure it out.
That shortcut is AUTHORITY.
They buy from you because you were highly recommended by their Aunt Suzy. That's Authority!
They buy from you because they watched you take care of their neighbor across the street. Again, Authority!
Here's a big one...
They did a search on Google and your company was there at the top of the search, listed again in the maps, and you were even in the listings below the maps. AUTHORITY!
Roofing on its own, all by itself, is a commodity. It's cheap, common, readily available, easy to get, and easy to buy.
Roofing plus Authority is the secret.
P.S. If you're tired of playing small, and you're ready for your company to swim with the sharks, get on my schedule for a strategy session