"I never judge a risk by the probability of success. I judge it by the value of the goal." - Rick Warren
Sometimes the fear of hearing a "No" is the only thing standing between you and your next sale.
When you quit asking, you quit moving forward. You're now moving backwards. Momentum is working against you and it will keep you stumbling backwards for as long as you allow it to be aggressive.
You can lose days, weeks, months, even years, stumbling backwards in fear, hoping to avoid facing your next difficulty. The fear of difficulty will push you around without ever putting a hand on you. It shoves you in your mind, kicks you in your attitude, and punishes you in your hope.
WHAT'S THE WORST THAT COULD HAPPEN?
You have to ask yourself, "What's the worst that could happen?"
If the worst that could happen is you lose the deal, that's okay, isn't it? You can recover from a lost deal, right?
Once you know what the worst is that could happen, work as hard as you can to make sure it doesn't happen to you. But if it does, take the hit, get back up, and start moving forward again.
I believe Dale Carnegie had the best advice here: "Inaction breeds fear and doubt. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy."
WHAT IF I LOSE ALL MY MONEY?
Maybe you're telling yourself, "I don't know what to do!"
Actually, I think you know exactly what to do, but you're afraid if you take action, if you go out and get busy putting your plan into motion, there's a chance you could lose all of your money.
Maybe your bank account is dwindling and all you can think about is how soon winter will be here. You wonder if you have enough time to do any good. You keep running every failure scenario through your head over and over again. You've imagined every way it could go wrong.
I have just one simple question for you...
WHAT IF IT WORKS?
What if Dale Carnegie was right?
What if taking action wipes away fear and erases doubt? What if your courage and confidence returns as you invest your time and money into your plan?
What if you kick fear in the teeth as you get out and get busy?
What if it works?
ARE YOU BUYING FEAR?
If you're investing your time watching or listening to the news, you are buying fear.
The news is buying your time for pennies on the dollar. We already know time is more valuable than money because you can always make more money, but you can't make more time. When a salesperson invests their time buying fear the return is always going to be negative.
It's easy to get sucked into being a buyer, isn't it? Media outlets are masters of selling fear because they know fear sells. Unfortunately, a steady diet of buying fear will turn a salesperson's mind to mush.
The problem is even worse for company owners because they can chase their entire business into a ghost town because they get locked down in fear and start playing too safe. Safe didn't get you here and it won't keep you here, either. If you want to continue your success, you have to push back on your fears.
Some people can afford to go to work with a bad mindset and still manage to get paid, business owners can't, and neither can salespeople. You need your edge to make a living. Once you lose it, you're almost done yourself because you make a living with your mind.
You can't spend all day listening to the news and expect your mouth to be positive when it comes time to convince somebody else to buy from you, work for you, or invest with you.
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